Ezy Teleservices by EzyCash
EzyCash · Financial Technology
Dec 2025 – May 2026
Marketing and Operations Executive
Situation
Business required aggressive inbound lead generation and structured reporting infrastructure across multiple channels.
Task
Execute multi-channel campaigns and independently build operational reporting systems from the ground up.
Action
Ran concurrent campaigns across SMS / WhatsApp / Meta. Independently built and deployed automated reporting systems. Produced all marketing copy and workflow documentation. Designed procurement and operational workflow structures.
Result
3,600 inbound enquiries co-generated from February to May 2026. Reporting infrastructure delivered without external support.
PM Finance Management
CRN Group · Financial Services
Aug – Dec 2025
Founding Operations Member
Situation
New business entity with zero operational infrastructure — no workflows and no financial administration systems in place.
Task
Establish all core operations and deliver an AI-powered automation system to handle financial data processing at scale.
Action
Built core workflows and financial admin structures from scratch. Through self-directed learning designed and delivered an AI-powered automated slip reader with direct ledger integration. Iterated across three versions. Oversaw procurement and vendor management and managed cross-departmental performance tracking.
Result
Version 1 delivered in under 72 hours. System iterated to Version 3 with full ledger integration and zero external technical support.
WS Entertainment
CRN Group · Entertainment & Media
Mar – Oct 2025
Marketing and Campaign Executive
Situation
Monthly revenue had plateaued between SGD 600K and SGD 700K for an extended period. Existing lead pipeline was assessed as exhausted.
Task
Revitalise campaign performance across all channels and convert residual pipeline into active revenue.
Action
Executed multi-channel campaigns across SMS / Cold Call / WhatsApp / Meta. Re-engaged and systematically worked through a pipeline previously written off. Managed end-to-end promotional campaigns and public relations responsibilities alongside concurrent responsibilities at PM Finance Management.
Result
SGD 1M monthly revenue ceiling broken after plateau at SGD 600K–700K. Sustained performance above SGD 800K approaching SGD 900K. 50 to 60 written-off leads converted.
Monkey Media Production
CRN Group · Media Production
2024 – 2025
Audio Post-Production Engineer
Situation
Production house required reliable post-production and on-set audio capabilities across concurrent media projects.
Task
Deliver broadcast-quality sound across post-production and live field recording while supporting video production workflows.
Action
Handled post-production sound end to end. Executed on-set field audio recording and provided video shooting and editing support across productions.
Result
Delivered consistent production quality across multiple projects and built hands-on cross-functional media production experience.
